Atmantan is an international luxury wellness destination which spans 42 acres and located in Mulshi, a hill station close to Pune & Mumbai.
Atmantan being a 1-year young wellness resort, had very few Domestic inquiries and no International inquiries.
They were driving traffic to their website (www.atmantan.com), but the traffic wasn’t translating to leads. The little leads they got,
were also unqualified.
What Atmantan was targeting earlier were travellers,
people who like to travel etc.
The problem was, there is a vast difference between travellers and wellness travellers. Travellers will not appreciate
Atmantan as much as Wellness travellers.
We took this insight and paused all existing campaigns and created new ones with the wellness travellers in mind, and
here is what we achieved through the new paid ads.
The website took more than 8 seconds to load before optimisation; now it loads in about 3.7 seconds.
The landing pages were text-heavy and not built for a user looking for a wellness solution to their problem. We changed the landing pages so that the users can see which retreat is suitable for which objective and made it more user friendly.
Atmantan had no elements on the website to drive trust. We added:-